Sell-side
A file a buyer can read: MRR mix, an EBITDA or SDE band, owner hours still in delivery, client concentration, retention, the RMM and PSA, and cyber basics. Then a blind teaser, an NDA, and a memorandum. Sell-side intake.
Carol R. Berry founded this practice in 1997 and has since retired. Charles Berry runs it now. The office is 2717 North Wickham Road, Suite 3, Melbourne, Florida 32935, (321) 610-6062. The work is sell-side preparation, a valuation conversation that stays inside published third-party ranges, and a confidential path from teaser to close. Restaurants, retail, and other Main Street categories are outside this practice. A much larger platform auction is a referral, and we will say that on the first call.
The market is the Southeast
The primary market is the Southeast. Central Florida and the Space Coast are corridors inside it. Named cities on this page are Melbourne, Palm Bay, Viera, Rockledge, Titusville, and Cocoa. Meetings are usually by phone or video. The Melbourne address is the office of record. It is not a claim that Melbourne is the only market, and this is not a page for every city in the region.
An earlier chapter of the firm was at Dadeland Centre in Miami. The brokerage now is this desk, serving the Southeast. Central Florida and the Space Coast is the corridor note. Melbourne, Florida is the city note. This page is the hire answer.
What you are hiring
Valuation, sourced
Ranges on this site are third-party estimates from Breakwater and Aventis, with the disclaimer on the MSP Valuation Primer. They are not an appraisal of your MSP and not a guaranteed multiple.
A confidential process
The company is not named in the first note to buyers. Detail follows an NDA. The steps are prep, teaser, NDA, CIM, LOI, diligence, and close. The process.
AI-assisted review, then a person
Diligence produces contracts, exports, and a model. Software, including AI-assisted review, shortens that pile. It does not pick a price. Charles reads the file before anything goes to a buyer. This is leverage for a Southeast brokerage. It is not a claim to be the only firm with these tools, and it is not a substitute for the address, the phone, and the process above.
Questions owners ask before they hire
How much does it cost to sell?
Selling costs are professional fees, not a valuation multiple. For a mid-market company, total transaction costs are often discussed as about 3 to 10 percent of the price, and the advisory fee is usually the largest line. Smaller deals sit toward the higher percent. International Business Brokerage & Realty writes its fee in an engagement letter before work starts. That letter is the quote. The ranges are planning figures, not a rate card, and not a promise that the fee returns as a higher price.
How long does it take to sell an MSP?
For an MSP or IT services firm, plan on roughly 6 to 12 months from preparation through close. Published guidance from Breakwater often puts a sale at 6 to 8 months, and running past 12 months is not uncommon. The sequence here is prep, a blind teaser, an NDA, a confidential information memorandum, a letter of intent, diligence, then close. That is a planning range, not a date we can promise.
Does private equity or a strategic buyer pay more?
Neither type automatically pays more. A strategic buyer, often another MSP, can pay for overlap with a business they already run. A private-equity buyer or a PE-backed platform underwrites the MSP’s own cash flow and often asks the seller to roll some equity. Compare cash at close, earnout, rollover, escrow, the working-capital peg, and any employment period. The headline multiple is not the offer.
Is the sale confidential?
Yes. Outreach starts with a blind teaser that does not name the company. Client names, contracts, and financial detail go out only after a signed NDA. This practice does not use a public business-for-sale listing as the process for an MSP.
What does AI-assisted diligence mean here?
Software, including AI-assisted review, helps sort contracts, tool exports, and a financial draft so a thick file moves faster. It does not set a price and it does not replace a person. Charles Berry’s desk reads the file before a teaser or a memorandum goes to a buyer. The practice does not claim to be the only brokerage using these tools.
When should a Southeast MSP owner call a broker?
Call when you own an MSP or IT services firm of about 10 to 300 people in the Southeast, including Central Florida and the Space Coast, and you are deciding between a prepared sale and shutting the doors. Named cities on this desk include Melbourne, Palm Bay, Viera, Rockledge, Titusville, and Cocoa. Call before messy books or a weak cyber posture show up in diligence. A much larger platform auction is usually a referral, and we will say so. The office is 2717 North Wickham Road, Suite 3, Melbourne, Florida 32935, (321) 610-6062.
Start with the sell-side note or a call
Charles Berry · 2717 North Wickham Road, Suite 3, Melbourne, Florida 32935 · (321) 610-6062